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Danville, CA

Shop small. Arrive a stranger. Leave with a life-long connection.

Eye for Pretty is a Northern California-based interior design studio and retail destination focused on creating homes that feel elevated, approachable and deeply personal. With over twelve years of experience, they've established a reputation for timeless design and crafting spaces that are meant to be lived in and loved. Eye for Pretty has proudly partnered with Rowe for many years because their commitment to quality craftsmanship, comfort and American-made furniture aligns beautifully with the studio's values and the homes they create.

"Home is more than how it looks, it's how it makes you feel. We strive to create spaces that are beautiful to the eye and grounding to the soul."

What makes your shop unique?

What makes our shop unique is the experience we provide. We thoughtfully curate every piece with timeless style and quality in mind, while offering the kind of personalized service that makes customers feel welcomed, valued and inspired every time they visit.

How does your shop make customers feel?

We want customers to feel inspired, welcomed and at home the moment they walk through the door. Our shop is designed to feel warm, approachable and inviting, a place where discovering pieces for your home feels enjoyable and effortless.

Which Rowe pieces can people count on seeing in your store?

Rue Swivel Chair

RUE-016-RC

Allie Swivel Chair

ALLIE-016-RC

Kara Swivel Chair

KARA-016/007-RC

Boden Sofa

BODEN-222/233-RC

Bradford Sectional

P604-SECTIONAL-RC
NM, PS, and RS pattern types will feature seams on the bench cushions, front seat rail, in the back, and outback at the back cushion breaks.
The throw pillows and extra pillows are 22" and non-welted.
Pieces are held together with mechanical clips.